Our design team eagerly participated in LG's call for concept submissions, embracing the opportunity to innovate in appliance design.
Recognizing the significance of kitchen uniformity, we focused our attention on the often-overlooked centerpiece: the refrigerator. Rather than concealing it behind wood panels, we proposed a bold shift towards making the refrigerator a standout feature—a centerpiece worthy of pride.
Enter the spine design concept. This innovative approach involves a prominent central protrusion from the front of the refrigerator doors, transforming it into a focal point that exudes beauty and sophistication. In our vision, the width of this center spine comprises nearly a third of the refrigerator's overall width. Its sleek, beveled surface reflects light in all directions, creating a captivating, high-tech aesthetic.
Embedded within this striking spine are discreet handles, seamlessly integrated into the design for both functionality and elegance. In other kitchen appliances, we can use the same center spin design, and we can possibly use the center spin for buttons, knobs, and control panels.