Vertex embarked on a project to revitalize the design of the EM printing press family, introducing the EM 4000 and EM 5000 models with multi-purpose feeders. The goal was to modernize the appearance of these presses, which had an older design, and align them with the sleek aesthetics of the Jet EM and EM SuperJet models.

To achieve this, Vertex's engineers devised a strategy to ensure that the new covers for the smaller presses could also be adapted to fit the larger 4 and 5 color machines. By planning ahead and maintaining consistency across the entire series of printing presses, ranging from two to five-color models, Vertex created a unified look with a strong brand identity for Halm Industries Inc.'s new line.